The Expanding World of Mobile Search
The mobile search market is creating new opportunities for everybody. The enormous amount of people on the go can get information more conveniently. New SEO opportunities are arising for businesses through mobile marketing. Search engine giants have a new profitable segment to tap into. However, there is one particular search engine giant that has taken the relatively new market of mobile search by the horns – Google.
Google Mobile Search in the Mobile Search Market
Two facts that nobody can argue with: First, the number of people searching for information on mobile devices is rapidly increasing. Second, Google is the world’s largest search engine giant. Knowing these two facts, it’s no surprise that Google currently dominates a whopping 97% of all mobile searches. Google has recognized the growing market of mobile users as a promising business opportunity and seized the opportunity to position itself in this flourishing market.
Why People Are Using Google Mobile Search
Google has remained the most popular search engine (for mobile and desktop) because of its excellent branding and positioning in the market. So many users turn to Google to conduct a mobile search because they know it’s quick, efficient, and always up-to-date with the latest technologies. Google mobile search has skyrocketed over the past year as the amount of people with smartphones grows.
Google mobile search allows users technological capabilities that other search engines currently aren’t offering on mobile devices. For example, Google has now implemented Google Goggles which is a visual search tool allowing people to use pictures to search for landmarks, books, logos, and more. Google also lets users utilize their voice to vocally search keywords instead of traditionally typing.
The Future of Mobile Search
The mobile search market is becoming increasingly lucrative with more and more search engines wanting a slice of the pie. However, Google mobile search still dominates the market due to its strong branding, strategic positioning, and improving technologies it releases to it’s customers. More and more people today are using their mobile devices to search for more complex keywords and information like business or politics, unlike the past where a lot of people only used mobile search to check the weather or bus times.
Perhaps one of the primary reasons Google mobile search remains the most popular search engine by mobile users today is because Google continues to take heaps of data and technological advancements and transforms it into a simple platform that’s useful and helpful to the common people.
