What Are Mobile Ads
Mobile ads should be incorporated into your mobile marketing strategy for your company. There are many reasons why you should be using mobile ads. A main one is that it improves your brand awareness. Upon seeing your mobile ads constantly, you will also create a brand preference upon possible users. This is because upon seeing the ad several times, the user becomes familiar with it and is, therefore, more likely to prefer it. Because these ads can be interactive, you are also engaging with your possible users. Interactivity is always key to any marketing strategy because you should always be striving to create better and closer relations with your user.
Mobile ads will also help drive your users to your website which can lead to increased conversion meaning more sales and leads for your company. These increased sales and leads mean the rise in your company’s margin and profitability. Mobile ads also cost half the price of normal web advertisements. So you will be using a cheap and effective advertising strategy to eventually increase profits for your company.
Why Mobile Ads are Beneficial to Your Company
There are abundant benefits to incorporating mobile ads into your company’s marketing plan. One benefit is the persuasive mobile call-to-actions which allow users to click-to-call or click-to-map. With these mobile call-to-actions, you will see increased activity given the easier accessibility and user-friendly nature of these actions. A well-done mobile ad will have faster load times as well as improved security. A fast loading web page is crucial because users are more likely to peruse your website if it loads quickly and is formatted so that it is very accessible. Mobile ads that incorporate social media will be more successful. More and more people use social media in their daily lives such as Facebook, Twitter and YouTube. If you can link to these pages as well, you will reach a larger amount of targeted traffic. As more mobile users are directed to your company’s mobile site, your hit rate will increase, and your company will see increased conversion rates due to these mobile ads.