What is Mobile Phone Advertising
Mobile phone advertising is using text or interactive media displays that endorse your company on the mobile platform. This platform means that you are targeting mobile phone users only. Mobile phone advertising can be targeted to all mobile phone users or to smartphones users such as those with an iPhone, Blackberry or Android. Your company should decide which, or both, should be your targeted traffic so you and your Internet marketing company can decide how best to design your mobile marketing plan.
The Importance of Mobile Phone Advertising
Most people today have mobile phones. Of those people, about half have smartphones such as the iPhone, Blackberry and Android. That number is expected to increase in the coming years and the number of smartphone users will surpass the number of normal mobile phone users. As more people use smartphones, these users seek more content from their mobile phones than their computer given the accessibility and mobility of using a phone versus a computer. By 2016, mobile phone usage is expected to rival and then surpass traditional Internet usage as smartphones and tablets become used more frequently than computers.
Given this mobile trend, your company needs to take advantage of the fact that your client will be always on and accessible. This provides a lot of opportunities for mobile phone advertising. If you are unsure of how to go about mobile phone advertising, you may want to consider hiring an Internet marketing company to help you design a marketing plan specific to your company’s needs that also address how to go about mobile marketing.
Benefits of Mobile Phone Advertising
Your company will benefit in many ways from mobile phone advertising. In marketing, you are always trying to reach the largest possible target traffic in order to open your company up to the most possible amount of sales and leads. By expanding your company’s Internet marketing plan from just advertising on the traditional Internet to the mobile Internet, you will be targeting the most possible traffic for your company. This is important because you want not only to reach the most amount of possible clients but also want to then drive them to your website. By having advertisements that allow for users to click and be brought back to your website, you will be driving your targeted traffic. Once you drive the targeted traffic to your website, then you will notice an increased amount of visitors to your website. This means that you will see a high hit rate for your website which will lead to an increased conversion amount. So through successful mobile phone advertising, your company will see boosted sales and leads as well as increased margin and profitability.